Success Story _ Brazil Beef

Brazil Beef | Pueblo, CO

Rob Brazil, owner of Brazil Beef, faced a common challenge many small businesses encounter: how to grow beyond word-of-mouth in an increasingly digital world. While his grass-fed butcher's beef had a loyal following since 2010, Rob knew he needed modern tools to stay competitive. His business, operating primarily on referrals, experienced slow and inconsistent customer growth.

Seeking a solution, Rob reached out to the Colorado SBDC in the Southern region. Understanding his challenges and goals, the team connected him with Kat Fox, a Colorado SBDC advisor specializing in website and e-commerce development. Kat provided invaluable guidance, helping Rob build a professional website, refine his marketing strategy, and implement Square electronic invoicing. These crucial upgrades dramatically increased Brazil Beef's visibility and operational efficiency.

The transformation was swift and significant. Rob went from acquiring a new customer every few months to receiving weekly inquiries and securing a new customer approximately every two weeks. The Colorado SBDC's support helped Rob evolve Brazil Beef from a local ranch operation into a more accessible and competitive brand, now boasting consistent customer engagement and a strong foundation for future growth.

For more information, visit Brazil Beef.