Success Story _ Envision Web Designers

Envision Web Designers | Salida, CO

In the beautiful town of Salida, Colorado, where the mountains echo with stories of solo entrepreneurs and makers, Jessica Sorden, the creative mind behind Envision Web Designers, embarked on a journey of personal and professional transformation.

The couple years following the birth of her child, corporate burnout as an e-commerce manager led her to contemplate what is best for her and her family - and what is helping and hurting that cause. Her postpartum experience became a catalyst for change. She delved into the world of attachment-centric parenting, became a Baby-Led Sleep & Well Being Specialist, and a Certified Lactation Consultant & local volunteer. This helped her feel deeply rooted in her world as a mother, but something else needed to change.

Jessica's confidence to leave her corporate career fell into place after she submitted a form for free one-on-one business advising on the Colorado SBDC website. She had her first of many impactful meetings with a Colorado SBDC advisor serving the Central Mountain region that she looks up to, carved out her action plan, and still has check-ins with that advisor today.

Next, she attended the LeanUp Start + Scale training guided by who she calls yet another brilliant SBDC advisor. She spent 8 interactive hours crafting her Lean Canvas & business plan and vetting new product ideas on paper. She also relished meeting other like-minded local business owners and created new connections.

The spring Female Freelancer Mastermind Series added another layer to Jessica's toolkit. Surrounded by a diverse cohort she gained valuable insights and learned low-cost, actionable tactics to apply to her business.

She also attended The Power of WE conference where she was both a guest and exhibitor. Not only was it awe inspiring to be surrounded by hundreds of talented women, but Jessica made connections to further strengthen her presence in this bustling High-Rockies business community.

Every one of her interactions with the Colorado SBDC supported her path of a progressive business journey, providing her with tools for strategic growth as well as a sense of community belonging and a network.

Envision Web Designers, Jessica's company, stands as a testament to her commitment to supporting solo and small businesses locally and globally. Her tailored WordPress and Shopify websites reflect not just technical expertise but also a deep understanding of her clients' goals and visions. With a focus on on-site search engine optimization, keyword research, and compelling messaging, Jessica helps give her clients an online recipe for success.

Beyond her role as a website expert, Jessica helps educate others on how to succeed online. She is now one of our Marketing Power Hour distinguished experts, teaching business workshops, including 'Get More Organic Website Traffic - Easy On Page SEO Improvements' and 'Online Store - E-Commerce Best Practices + Emerging Trends.'

As Jessica looks back on her journey and anticipates the upcoming opportunities, she appreciates the invaluable support from the Colorado SBDC. Through their advising sessions, workshops and mastermind series, she discovered more than just knowledge; she found her community.

For more information, visit Envision Web Designers.