Success Story _ Proov

Proov | Boulder, CO

After three years of infertility and miscarriages, Dr. Amy Beckley used her own science expertise to uncover her own luteal phase defect - a problem with ovulation quality. With help from her doctor and a simple supplement, Amy was able to get pregnant with her daughter. After her experience, Amy started Proov, a series of at home fertility tests, supplements, and guides. She wanted to create a better way to conceive that was faster and less costly. Proov is dedicated to helping couples conceive and empower women at every stage of life to track their own hormones quickly and easily at home. Amy says her favorite part of her company is “seeing all the success stories and cute little babies Proov helped create.”

With the help of the Colorado TechSource program, Amy was able to apply for and be awarded multiple federal SBIR grants totaling over $2 million. According to Amy, ”the grant writing resource was amazing. It helped Proov apply for grants they wouldn't have been able to. Grant income was the first money into the company and really helped us grow and be successful.” She also notes that, “Colorado is an amazing place to own a business,” with great resources and people.

In 2021, Proov was awarded FDA clearance and has since rolled out their own mobile app, raised millions of dollars in venture capital, and launched in Walgreens stores across the U.S. They are now working to get into hormone health for menopause to help women in their 40's navigate the “tricky perimenopause transition so they can thrive”.

For more information, visit Proov.