Success Story _ DocuPots
DocuPots | Sterling, CO
DocuPots was created with a simple but impactful mission: to turn everyday waste into sustainable products. The company’s first product, biodegradable plant starting pots made from pulped, shredded office paper, offers an eco-friendly alternative to traditional plastic planters. Building on that concept, a second product—DocuTees, a biodegradable golf tee made from the same recycled materials—is currently in development.
Business owner, Roger Hosea, recognized the importance of building a stronger online presence but struggled with how to use artificial intelligence (AI) and digital tools effectively. Uncertainty about new technology and questions about its value made it difficult to move forward with confidence.
With guidance from the Small Business Development Center Serving East CO’s Google AI U interns and business advisors Daniel Garcia and Laurie Jones, Roger learned how AI tools could support his daily operations. The interns helped to research social media scheduling and general AI tools, providing practical recommendations that made the technology easier to use and helped build confidence. With this support, the owner is now prepared to begin regular social media posting using the suggested tools.
Moving Forward with Momentum
Armed with greater confidence and clearer direction, DocuPots is taking meaningful steps toward strengthening its digital presence while continuing to develop sustainable products. With the right tools and guidance in place, the business is well-positioned for steady, thoughtful growth.
For more information, visit DocuPots.
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The Colorado Small Business Development Center (SBDC) is Colorado’s most trusted business resource. We empower businesses to launch, advance, and thrive, ultimately fueling innovation, strengthening local economies, and driving economic vitality across the state. Since 1987, the Colorado SBDC has been the state's only nationally accredited, go-to resource for entrepreneurs and business owners at every stage. With 14 Service Centers, over 25 Satellite Centers, and a network of approximately 300 business experts, the Colorado SBDC delivers no-cost, confidential one-on-one advising, essential training, and vital connections to community partners.
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