Success Story _ KonjoEthiopianFoods
Konjo Ethiopian Food | Edgewater, CO
In 2008, Fetien Gebre-Michael pioneered Denver's Ethiopian culinary scene by launching Konjo Catering, the city's first Ethiopian catering company. She quickly identified a strong appetite for Ethiopian cuisine, leading her to introduce The Ethiopian Food Truck, which became an instant hit, drawing lines two blocks long. Fetien’s vision expanded to opening Denver's first fast-casual Ethiopian restaurant, but the search for an affordable location proved challenging.
A turning point arrived in 2018 when Konjo Catering was selected for the SBDC's "Trout Tank Food Frenzy" Pitch Competition. The Denver Metro SBDC provided crucial support, helping Fetien refine her business concept with in-depth market analysis, a solid revenue model, and detailed financial projections. This support proved vital in demonstrating the project's viability to potential investors.
The effort paid off: Konjo Catering won the competition. By November 2019, Konjo Ethiopian Food, Denver's first fast-casual Ethiopian restaurant, opened its doors within The Edgewater Public Market.
As Konjo Ethiopian Food approaches its fifth anniversary, it continues to thrive and expand its impact. The restaurant has become a popular destination for both residents and tourists, offering a unique blend of authentic Ethiopian flavors and fast-casual convenience. The strategic planning and support from the SBDC transformed a passionate endeavor into a successful business that fulfills a distinct market demand.
Beyond its culinary achievements, Konjo Ethiopian Food enriches Denver's diverse food culture and community. The restaurant actively participates in local events and festivals, showcasing its vibrant cuisine and heritage. This commitment to quality and community engagement has cemented Konjo Ethiopian Food's position as a beloved and essential part of Denver's dynamic dining landscape.
For more information, visit Konjo Ethiopian Food.
“The SBDC was an integral part of our success. They gave us the tools and the confidence we needed to execute our vision.”
Fetien Gebre-Michael, Owner
Discover Other Inspiring Success Stories
Want to read about other Colorado small businesses doing amazing things in our state?
Get Help For Your Small Business
The Colorado Small Business Development Center (SBDC) is the only statewide, nationally accredited program founded to support entrepreneurs and small businesses at every stage of business. Since 1987, the Colorado SBDC has driven statewide economic growth by providing public access to expert resources and business guidance, empowering business owners to make informed decisions. With 14 full-time Service Centers, over 25 Satellite Centers, and approximately 300 business experts, the Colorado SBDC provides free, confidential one-on-one advising, no- or low-cost business training, and connections to community partners and resources.
Our Partners
The Colorado SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration.